Template

**Template: Marketing-Advocacy – Pioneer School Librarian ** ||  ||


 * Marketing-Advocacy Project Assignment – A.4.2a**

As you create your “Pioneer School Librarian Character,” use this template to guide your work. You will provide background about the librarian and position her/his work and that of the school library program in the learning community. As you do this project, please keep in mind the five roles outlined in //Empowering Learners: Guidelines for School Library Media Programs// (16-18). Also, please follow the example at: [] Use a @your library® motto and logo.
 * Avatar/Image (for Page #1):**
 * 1) Put a “face” on your character.
 * 2) Communicate personality, professionalism, and expertise through physical appearance.
 * 3) Integrate the avatar/image alongside or into the elevator speech.
 * Elevator Speech (For Page #1) **
 * 1) Use a Web 2.0 Tool to communicate it.
 * 2) May integrate an @your library® motto and logo.
 * 3) Hone in on more or more overlapping roles and responsibilities of the school librarian and the school library program.
 * 4) Include both the text and Web 2.0 versions. (See the sample.)
 * Marketing and Advocacy Tool (For Page #1) – Provides specific examples of the library program goals and objectives for a specific audience **
 * 1) Select an audience.
 * 2) Select a tool.
 * 3) Incorporate the @your library® motto and logo.
 * 4) Specify the impact of program on learning and teaching.
 * 5) Specify the impact of the school librarian on learning and teaching.
 * 6) Specify the impact of the library collection on learning and teaching.
 * Goals and Objectives of the Library Program (For Page #2):**
 * 1) Describe the impact of program on learning and teaching.
 * 2) Describe the impact of the school librarian on learning and teaching.
 * 3) Describe the impact of library collection on learning and teaching.


 * Personal Background Information (for Page #3):**
 * 1) Name.
 * 2) Age.
 * 3) Ethnicity.
 * 4) Degrees.
 * 5) Years in education.
 * 6) Classroom teaching or specialist background.
 * 7) Years in school librarianship.
 * 8) Special talents, hobbies, and interests.
 * Personal Educational Philosophy that reflects the FIVE roles for school librarians (For Page #3):**
 * 1) Leader.
 * 2) Instructional Partner.
 * 3) Information Specialist.
 * 4) Teacher
 * 5) Program Administrator.