Brainstorming

[|​​​Rubric_A.4.2a_ Marketing_Advocacy.doc]

[|A.4.2a_Marketing_Advocacy.pdf]

Page Three

Logo

Bookmark

Chat Transcripts for Content/Process Negotiation: April 17-April 25: [|Lassley_Krupp_Webspiration_Chat.doc]

Google Docs Collaboration: Voki and Elevator Speech Content. View the History, please, to see team revision and content ideas.

Chat Transcript: Goal Finalization, Marketing Tool Ideas: April 26 [|Lassley_Krupp_Webspiration_Chat.doc]

Chat Transcript: Marketing Tool Format:: April 27 [|April 27.doc]

Chat Transcript: Marketing Tool Content: April 28 [|Chat_Wednesday_April 28.doc]

Chat Transcript: Marketing Tool Content/Format: April 29 [|Chat_Thursday_April_29.doc]


 * Marketing-Advocacy Project Assignment – A.4.2a**

As you create your “Pioneer School Librarian Character,” use this template to guide your work. You will provide background about the librarian and position her/his work and that of the school library program in the learning community. As you do this project, please keep in mind the five roles outlined in //Empowering Learners: Guidelines for School Library Media Programs// (16-18).

Also, please follow the example at: []


 * I'll use RED for my ideas... **

1. Put a “face” on your character. **Do you know how to get an avatar, Heather? I thought I saw some on voki...is that where we start?** ** I have tried before, but I could not figure out how to do it. I can try again. **
 * Avatar/Image (for Page #1):**
 * Looks like you're here. I'm playing on Voki.com now. Have a look...the avatars are strange-looking, but we could probably agree on one of the ones they give. I'm not sure where to find others?!? Hey, Look at my post on the home page. I have an idea for a discussion to try. **
 * I'm on there now, and it's telling me that in order to "publish" the voki, I've got to give it some audio. I'll try that with some audio files I have, and see if I can't import it. **

2. Communicate personality, professionalism, and expertise through physical appearance. ** I guess that kills the clown idea... **

3. Integrate the avatar/image alongside or into the elevator speech. ** I like that sample, how she did it. ** Elevator Speech (For Page #1) **
 * 1) Use a Web 2.0 Tool to communicate it. ** I like that Voki business...looks sharp. Your voice would be perfect for it. ;-) I could Create a podcast same idea. Or there is xtranormal.com. **
 * I don't know xtranormal...is it pretty straightforward? **
 * 1) May integrate an @your library® motto and logo. (Open doors with reading@your library.
 * 2) Hone in on more or more overlapping roles and responsibilities of the school librarian and the school library program.
 * 3) Include both the text and Web 2.0 versions. (See the sample.)


 * Marketing and Advocacy Tool (For Page #1) – Provides specific examples of the library program goals and objectives for a specific audience **


 * 1) Select an audience. ** Personally, I like the general community...but, if pressed, should we target students and their families. I agree. **
 * 2) Select a tool. ** A brochure outlining the ways the library increases literacy seems pretty logical to me. I think so too. Bookmarks have potential, too, you know. **
 * 3) Incorporate the @your library® motto and logo.
 * 4) Specify the impact of program on learning and teaching.
 * 5) Specify the impact of the school librarian on learning and teaching.
 * 6) Specify the impact of the library collection on learning and teaching.

**4/25--Brainstorm for Bookmark:

Audience? Teachers or Students? Really it says one audience, but for something like this we could combine audiences. Maybe teachers, then we can keep the "tone" pretty serious...and include a lot more of what teachers need.

Size? "oversized" 4 x 9" might be interesting (we could include a lot of info). We could also mention there's a "digital" bookmark available through the library website, so that the teachers can "bookmark" that to live links to reading resources.

"Look"? Logo on each side at the top, info under logo**. Info? --Reading strategies reminder (sort of a checklist to think about when they assign reading) --List of what the library has & what the librarian can do to build literacy --Web resources for teachers in teaching reading **
 * 

What do you think, Heather? This looks good to me.


 * Goals and Objectives of the Library Program (For Page #2):**

Use a @your library® motto and logo.
 * 1) Describe the impact of program on learning and teaching.** We can adapt our objectives from elsewhere, right. Here's a link to mine and Dianne's. Objectives **
 * 2) Describe the impact of the school librarian on learning and teaching.
 * 3) Describe the impact of library collection on learning and teaching.

I added just a few things to the first one. Everything you added looked great. I am going to look at combining our E.P.s in order to create one. (4/18)
 * I played around with these after our chat, Heather. Give feedback as you see fit. We can probably add a couple more. JK (4/18) **

The Kodia Middle School Library is a dynamic place, central to the learning and teaching in our school. We view our library, its people and its resources as a learning hub for our students, teachers, administrators and even our school families.

Our school library program is constructed with the goal of creating successful students both academically and personally. We believe our client-centered environment and our wide range of programs and services can positively impact not only our students and teachers, but also our entire user community. To achieve this, our school library::
 * Krumbodia Middle School Library Goals & Objectives**


 * maintains and promotes the inclusion of the most current curricular and other resources for our user community;
 * provides both physical and digital exhibition spaces to display work from our students and teachers;
 * offers a variety of learning and professional and personal development opportunities for different information resources and technology tools, in both formal and informal settings;
 * employs a wide range of student volunteers, in order to train them in library skills, take advantage of their technology knowledge, and enable them to assist in training others;
 * models a collaborative atmosphere of learning and teaching for all students, teachers, administrators and community members;
 * connects our school to local and global resources for learning, teaching and personal development;
 * sponsors a range of literacy events aimed primarily at our middle school readers but also valuable for the adults in our school community;
 * partners with our local and state public libraries to extend the range of our collection and services/programs, where necessary;
 * seeks ongoing feedback and evaluation for all of its services and programs;
 * provides physical and digital access to all members of the school community; and
 * is a place where every question is treated as a learning opportunity.
 * is a safe learning space where students can learn at their own pace.
 * creates a learner/reader environment (Wording...I am just focused in the environment.) I see where you're going...talking about the space and overall "feel" of the place.

My goal as the school librarian is to work side by side with students, teachers, administrators, parents and even the entire local and global community to enhance learning and instruction and promote literacy and lifelong learning. By creating a collaborative environment in the library and classroom, we can foster a schoolwide culture of learning from each other. To achieve this, I will:
 * Krumbodia Middle School Librarian Goals & Objectives**
 * co-plan, co-teach and co-assess student work with teachers individually, in specific subject areas, and across grade levels;
 * participate actively in curriculum committees and literacy teams in our school and district;
 * share my expertise as an information specialist and technology leader both formally and informally with all members of the school community (including students, teachers, administrators and parents);
 * connect curriculum, resources and teaching strategies so that our library users can become effective creators and ethical users of information;
 * locate Web 2.0 tools and assist students and teachers in integrating them into learning and teaching; and
 * model, encourage and promote lifelong learning among all library users.

The goal of our library collection is to fulfill the academic and personal needs of our students first and foremost, while also addressing the needs of our other users. We believe that our library collection should be integrated with our curriculum and simultaneously stimulate and promote individual information needs and interests. To achieve this, our library collection:
 * Krumbodia Middle School Library Collection Goals & Objectives**


 * contains a variety of resources in a variety of formats (audio, video, digital, textual) to fit our users' personal and academic needs and to appeal to many learning styles;
 * is connected through our library home page to all students, teachers and administrators for use at school or at home;
 * is updated twice yearly for resource currency and user needs, especially those resources connected with our curriculum and the personal interests of our user community;
 * features a wide range of high-interest nonfiction and fiction titles to appeal to the interests and reading levels of our users, both students and adults; and
 * is available to all users.